Özel Korumalı Alan terimleri sözlüğü

Özel Korumalı Alan makaleleri ve dokümanları, gizlilik, reklamcılık ve web geliştirmeyle ilgili kavramların bilindiğini varsayar. Bu sözlükte, Özel Korumalı Alan ile ilgili temel terimler açıklanmaktadır.

Reklam açık artırması (Protected Audience API)

In the Protected Audience API, an ad auction is run by a seller (likely to be an SSP or maybe the publisher itself), in JavaScript code in the browser on the user's device, to sell ad space on a site that displays ads.

Reklam öğesi, reklam öğesi

Ad creative refers to the contents of the ad served to users. Creatives can be images, videos, audio, and other formats. Creatives live within an ad space, and are served by ad tech within line items.

Ad Exchange

An ad exchange is a platform to automate buying and selling of ad inventory from multiple ad networks.

Reklam envanteri, reklam alanı

Ad inventory space is the space or spaces for ads that are available from a site that sells ad space.

Reklam platformu (reklam teknolojisi)

Reklam platformu, reklam yayınlamak için hizmetler sunan şirketlerdir.

Reklamveren

Reklamveren, ürünlerinin reklamını yapmak için ödeme yapan şirkettir.

Toplanabilir rapor muhasebesi

A distributed ledger, located in both coordinators, that tracks the allocated privacy budget and enforces the 'No Duplicates' rule. This is the privacy preserving mechanism, located and run within coordinators, that ensures no reports pass through the Aggregation Service beyond the allocated privacy budget.

Read more on how batching strategies relate to aggregatable reports.

Toplanabilir rapor muhasebe bütçesi

Bağımsız raporların birden fazla kez işlenmediğinden emin olmak için bütçeye yapılan referanslar.

Toplanabilir raporlar

Aggregatable reports are encrypted reports sent from individual user devices. These reports contain data about cross-site user behavior and conversions. Conversions (sometimes called attribution trigger events) and associated metrics are defined by the advertiser or ad tech. Each report is encrypted to prevent various parties from accessing the underlying data.

Learn more about aggregatable reports.

Toplama hizmeti

An ad tech-operated service that processes aggregatable reports to create a summary report.

Read more about the Aggregation Service backstory in our explainer and the full terms list.

API çağıran

API çağıran, bir kullanıcının ilgi alanlarına erişmek için Topics API'ye istek gönderen bir varlıktır (ör. uygulama, üçüncü taraf SDK'sı veya web sitesi).

Onay

A mechanism to authenticate software identity, usually with cryptographic hashes or signatures. For the aggregation service proposal, attestation matches the code running in your ad tech-operated aggregation service with the open source code.

Read more about attestation.

İlişkilendirme

Attribution refers to the identification of user actions that contribute to an outcome.

For example, a correlation of ad clicks or views with conversions.

Blink

Blink is the rendering engine used by Chrome, developed as part of the Chromium project.

Alım sorumlusu

A buyer is a party bidding for ad space in an ad auction, likely to be a DSP, or maybe the advertiser itself. Ad space buyers own and manage interest groups.

Publishers make ad inventory available through marketplaces called ad exchanges, and buyers compete in real time through a DSP for the opportunity to place their advertisement.

Learn about ad space buyers in the Protected Audience API.

Chromium

Chromium is an open-source web browser project. Chrome, Microsoft Edge, Opera and other browsers are based on Chromium.

Tıklama dönüşümü (TD)

A click-through conversion is a conversion attributed to an ad that was clicked.

Tıklama oranı (TO)

The click-through rate is the ratio of users who click on an ad, having seen it.

See also impression.

Katkı bağlama

Aggregatable reports may contain an arbitrary number of counter increments. For example, a report may contain a count of products that a user has viewed on an advertiser's site. The sum of increments in all aggregatable reports related to a single source event must not exceed a given limit, such as L1=2^16 (65,536).

Learn more in the aggregatable reports explainer.

Dönüşüm

A conversion is the completion of some desired goal following action by a user.

For example, a conversion may occur with the purchase of a product or sign-up for a newsletter after clicking an ad that links to the advertiser's site.

Çerez

A cookie is a small piece of textual data that websites can store on a user's browser. Cookies can be used by a website to save information associated with a user (or a reference to data stored on the website's backend servers) as the user moves across the web.

For example, an online store can retain shopping cart details even if a user is not logged in, or the site could record the user's browsing activity on their site. See First-party cookie and Third-party cookie.

Koordinatör

Entities responsible for key management and aggregatable report accounting. A Coordinator maintains a list of hashes of approved aggregation service configurations and configures access to decryption keys.

Kaba veriler

Coarse data refers to limited information provided by Attribution Reporting API event-level reports. This is limited to 3 pieces of conversion data for clicks and 1 piece for views. Specific, granular conversion data (such as specific prices of items and timestamps) are not included.

Veri yönetimi platformu (VYP)

Veri yönetimi platformu, reklamverenlerle ilgili verileri toplayıp yönetmek için kullanılan yazılımdır. Bu platformlar, reklamverenlerin ve yayıncıların kitle segmentlerini belirlemesine yardımcı olur. Bu segmentler daha sonra kampanya hedeflemede kullanılabilir.

VYP'ler hakkında daha fazla bilgi edinin.

Talep tarafı platformu (TTP)

A demand-side platform is an ad tech service used to automate ad purchasing. DSPs are used by advertisers to buy ad impressions across a range of publisher sites.

Diferansiyel gizlilik

Differential privacy refers to techniques to allow sharing of information about a dataset to reveal patterns of behaviour without revealing private information about individuals or whether they belong to the dataset.

Alan

Alan. Üst Düzey Alan ve eTLD bölümlerine bakın.

Entropi

Entropy, in the privacy domain, is a measure of how much an item of data reveals individual identity.

Data entropy is measured in bits. The more that data reveals identity, the higher its entropy value.

Data can be combined to identify an individual, but it can be difficult to work out whether new data adds to entropy. For example, knowing a person is from Australia doesn't reduce entropy if you already know the person is from Kangaroo Island.

Epoch

In the Topics API, an epoch is the period of time during which the browser infers topics for a user based on their browsing activity. It is currently set to one week.

eTLD, eTLD+1

eTLDs are effective top-level domains (TLD), which are defined by the Public Suffix List.

For example:

co.uk 
github.io 
glitch.me

Effective TLDs are what allow foo.appspot.com to be a different site from bar.appspot.com. The eTLD in this case is appspot.com, and the whole site name (foo.appspot.com, bar.appspot.com) is known as the eTLD+1.

See also Top-Level Domain.

Etkinlik düzeyinde rapor

Event-level reports associate a particular ad click or view (on the ad side) with data on the conversion side. To preserve user privacy by limiting the joining of user identity across sites, conversion-side data is very limited, and the data is noisy.

Federated Credential Management API (FedCM)

Federated Credential Management API is a proposal for a privacy-preserving approach to federated identity services. This will allow users to log into sites without sharing their personal information with the identity service or the site.

FedCM was previously known as WebID, and is still in development in the W3C.

Birleştirilmiş kimlik (birleşik giriş)

Federated identity is a third-party platform to allow a user to sign in to a website, without requiring the site to implement their own identity service.

Sınırlı çerçeve

A (<fencedframe>) is a proposed HTML element for embedded content, similar to an iframe. Unlike iframes, a fenced frame restricts communication with its embedding context to allow the frame access to cross-site data without sharing it with the embedding context.

Some Privacy Sandbox APIs may require select documents to render within a fenced frame. Learn more about the Fenced Frames proposal.

Dijital parmak izi

Fingerprinting encompasses techniques to identify and track the behaviour of individual users.

Fingerprinting uses mechanisms that users aren't aware of and can't control.

Parmak izi alma yüzeyi

A fingerprinting surface is something that can be used (probably in combination with other surfaces) to identify a particular user or device.

For example, the navigator.userAgent() JavaScript method and the User-Agent HTTP request header provide access to a fingerprinting surface (the User-Agent string).

Birinci taraf kitleler

First party refers to resources from the site you're visiting.

For example, the page you're reading is on the site developer.chrome.com and includes resources requested from this site. Requests for those first-party resources are called 'first-party requests'. Cookies from developer.chrome.com stored while you're on this site are called first-party cookies.

See also Third-party.

Birinci taraf çerezi

A first-party cookie is a cookie stored by a website while a user is on the site itself.

For example, an online store might ask a browser to store a cookie in order to retain shopping cart details for a user who is not logged in. See also Third-party cookies.

I2E

Intent to Experiment (I2E) is the announcement of a plan to make a new Blink feature available to users for testing, typically through an origin trial.

I2EE

Denemeyi Uzatma Amacı (I2EE), kaynak denemesinin süresini uzatmak için yapılan bir plan duyurusudur.

I2P

Intent to Prototype (I2P) is the first stage in developing a new feature in Blink. The announcement is posted to the blink-dev mailing list with a link to the proposal for discussion.

I2S

Intent to Ship (I2S) is an announcement of a plan to make a new feature of Blink available to users in stable versions of Chrome.

Gösterim

Impression could refer to either:

• View of an ad. See also click-through rate.
• An ad slot: the HTML markup (usually <div> tags) on a web page where an ad can be displayed. Ad slots constitute inventory.

İlgi alanına dayalı reklamcılık (IBA)

Interest-based advertising (IBA) is a form of personalized advertising in which an ad is selected for a user based on their interests, inferred from the user's activity: the sites they've recently visited on the web, or the apps they used on Android. This is different from contextual advertising, which aims to match ads to the content the user is viewing.

İlgi alanı grubu

In the Protected Audience API, formerly FLEDGE, an interest group represents a group of people with a common interest, corresponding to a remarketing list.

Every interest group has an owner. Different types of owners will create different types of interest groups with different use cases.

Envanter

Inventory is the ad slots available on a site. Ad slots are the HTML markup (usually <div> tags) where ads can be displayed.

k-anonimlik

K-anonymity is the measure of anonymity within a data set. If you have k anonymity, you can't be distinguished from k-1 other individuals in the data set. In other words, k individuals have the same information (including you).

Gürültü ve Ölçekleme

Statistical noise that is added to summary reports during the aggregation process to preserve privacy and ensure the final reports provide anonymized measurement information.

Read more about additive noise mechanism, which is drawn from Laplace distribution.

İstikamet

Tek seferlik rastgele bir sayı, kriptografik iletişimde yalnızca bir kez kullanılan rastgele bir sayıdır.

Köken

Kaynak; şema (protokol), ana makine adı (alan adı) ve erişmek için kullanılan URL'nin bağlantı noktası ile tanımlanır.

Örneğin: https://developer.chrome.com

Kaynak denemesi

Origin trials are trials that provide access to a new or experimental feature, to make it possible to build functions that users can try out for a limited time before the feature is made available to everyone.

When Chrome offers an origin trial for a feature, an origin can be registered for the trial to allow the feature for all users on that origin, without requiring users to toggle flags or switch to an alternative build of Chrome (though they may need to upgrade). Origin trials allow developers to build demos and prototypes using new features. The trials help Chrome engineers understand how new features are used, and how they may interact with other web technologies.

Find out more: Getting started with Chrome's origin trials.

Pasif yüzey

Pasif yüzeyler, site istese de istemeseler de her web sitesinde kullanılabilen parmak izi yüzeyleridir (ör. Kullanıcı Aracısı dizeleri, IP adresleri ve Kabul Dil üstbilgileri).

Pasif yüzeyler, sitenin gizlilik bütçesini kolayca tüketebilir.

Özel Korumalı Alan girişimi, pasif yüzeylerin belirli bilgileri elde etmek için etkin yollarla değiştirilmesini önerir. Örneğin, her sunucuya her yanıt için bir Kabul Dilli başlığı eklemek yerine, kullanıcının dilini öğrenmek için İstemci İpuçlarını tek bir kez kullanabilirsiniz.

Protected Audience API

The Protected Audience API is the new name for the FLEDGE API.

Yayıncı

In the Privacy Sandbox context, a publisher is a site with ad space that is paid to display ads.

Erişim

Erişim, bir reklamı gören veya reklamı görüntüleyen web sayfasını ziyaret eden toplam kullanıcı sayısını temsil eder.

Gerçek zamanlı teklif verme (GZT)

Real-time bidding refers to an automated auction for buying and selling ad impressions on websites, completed during page load.

Yeniden Pazarlama

Remarketing is the practice of advertising to people who've already visited your site on other sites.

For example, an online store could show ads for a toy sale to people who previously viewed toys on their site.

Bildirim kaynağı

Toplanabilir raporları alan tüzel kişi (yani siz veya Attribution Reporting API'yi çağıran bir reklam teknolojisi). Birleştirilebilir raporlar, kullanıcı cihazlarından raporlama kaynağıyla ilişkili iyi bilinen bir URL'ye gönderilir. Raporlama kaynağı, kayıt sırasında belirlenir.

Ölçekleme faktörü

Scaling factor, in the context of the Attribution Reporting API, refers an amount by which you choose to multiply an aggregatable value. Scaling impacts the effect of noise and your contribution budget.

Satıcı

Satıcı, reklam açık artırmasını yürüten taraftır. Büyük olasılıkla STP veya yayıncı olabilir.

Paylaşılan kimlik

shared_info, reporting_origin, destination_site (yalnızca Attribution Reporting API için), source_registration-time (yalnızca Attribution Reporting API için), scheduled_report_time ve sürümden oluşan bir hesaplanmış değer.

shared_info alanında aynı özellikleri paylaşan birden fazla rapor aynı paylaşılan kimliğe sahip olmalıdır. Paylaşılan kimlikler, birleştirilebilir rapor muhasebesinde önemli bir rol oynar.

Güvenilir sunucular hakkında daha fazla bilgi edinin.

Site

Site, şema (protokol) ile birlikte eTLD+1'e eşdeğerdir.

Ayrıca bkz. Üst Düzey Alan.

Depolama alanı bölümlendirme

Depolama bölümlendirme, Chrome'da belirli yan kanallar arası izleme türlerini önlemeyi amaçlayan bir mekanizmadır. Chrome, üçüncü taraf bağlamında depolama ve iletişim API'lerini bölümlere ayırıyor.

Depolama bölümlendirme, bir sitenin kullanıcıyı web'de izlemek için farklı siteler arasında veri birleştirmesini engeller.

Özet rapor

Attribution Reporting API ve Private Aggregation API rapor türü. Özet rapor, birleştirilmiş kullanıcı verilerini içerir ve gürültü eklenmiş ayrıntılı dönüşüm verileri içerebilir. Özet raporlar, toplu raporlardan oluşur. Özellikle dönüşüm değerleri gibi bazı kullanım alanları için etkinlik düzeyindeki raporlamaya kıyasla daha fazla esneklik sağlar ve daha zengin bir veri modeli sunar.

Arz tarafı platformu, Satış tarafı platformu

A supply-side platform is an ad tech service used to automate selling ad inventory. SSPs allow publishers to offer their inventory (empty rectangles where ads will go) to multiple ad exchanges, DSPs, and networks. This enables a wide range of potential buyers to bid for ad space.

Platform

Surface. See Fingerprinting surface and Passive surface.

Üçüncü taraf kitleler

Üçüncü taraf, ziyaret ettiğiniz web sitesinden farklı bir alandan sunulan kaynakları ifade eder.

Örneğin, foo.com web sitesi google-analytics.com analiz kodunu (JavaScript aracılığıyla), use.typekit.net kaynaklı yazı tiplerini (bir bağlantı öğesi ile) ve vimeo.com kaynağına ait bir videoyu (iframe'de) kullanabilir. Ayrıca Birinci taraf konusuna da bakın.

Üçüncü taraf çerezi

A third-party cookie is a cookie stored by a third-party service.

For example, a video website might include a Watch Later button in their embedded player to allow a user to add a video to their wishlist without forcing them to navigate to the video site.

See also First-party cookie.

Üst düzey alan (TLD)

Top-level domains such as .com and .org are listed in the Root Zone Database.

See also eTLD, site.

Konu

A topic is a human-readable topic of interest of a user and is part of the Topics taxonomy.

Topics sınıflandırması

The Topics taxonomy is a public, human-curated, human-readable hierarchy of categories that the Topics API uses to represent users' interests.

Güvenilir Yürütme Ortamı (TEE)

A secure configuration of computer hardware and software that allows external parties to verify the exact versions of software running on the machine without fear of exposure. TEEs allow external parties to verify that the software does exactly what the software manufacturer claims it does—nothing more or less.

To learn more about TEEs used for the Privacy Sandbox proposals, read the Protected Audience API services explainer and the Aggregation Service explainer.

Kullanıcı Aracısı İstemci İpuçları (UA-CH)

Kullanıcı aracısı istemci ipuçları, açık istekler olduğunda User-Agent dizesinin belirli parçalarını sağlar. Bu, User-Agent dizesinde kullanıcı tanımlama veya gizli izlemeye yol açabilecek pasif yüzeylerin azaltılmasına yardımcı olur.

UA-CH'ye bazen "İstemci İpuçları" denir.

User-Agent dizesi

A user-agent string is an HTTP header used by servers and network peers to request identifying information about an application, operating system, vendor, or version of a user agent. The User-Agent string broadcasts a large string of data, which is problematic for user privacy. User-Agent reduction is proposed to remove sensitive information and reduce passive fingerprinting.

.well-known

.well-known is a file used to add redirects to a website from standardized URLs.

For example, password managers can make it easier for users to update passwords if a website sets a redirect from /.well-known/change-password to the change password page of the site.

In addition, it can be useful to access policy or other information about a host before making a request. For example, robots.txt tells web crawlers which pages to visit and which pages to ignore. IETF RFC8615 outlines a standardized way to make site-wide metadata accessible in standard locations in a /.well-known/ subdirectory.

See a list of recommendations for .well-known at iana.org/assignments/well-known-uris/well-known-uris.xhtml.

Worklet

A worklet allows you to run specific JavaScript functions and return information back to the requester. Within a worklet, you can execute JavaScript but you cannot interact or communicate with the outside page.

Worklets are used to store and extract data with the Shared Storage API.