이 페이지는 Cloud Translation API를 통해 번역되었습니다.

개인 정보 보호 샌드박스 용어집

개인 정보 보호 샌드박스 도움말 및 문서는 개인 정보 보호, 광고, 웹 개발의 개념에 대한 지식을 전제로 합니다. 이 용어집에서는 개인 정보 보호 샌드박스와 관련된 주요 용어를 설명합니다.

광고 입찰 (Protected Audience API)

In the Protected Audience API, an ad auction is run by a seller (likely to be an SSP or maybe the publisher itself), in JavaScript code in the browser on the user's device, to sell ad space on a site that displays ads.

광고 소재

Ad creative refers to the contents of the ad served to users. Creatives can be images, videos, audio, and other formats. Creatives live within an ad space, and are served by ad tech within line items.

Ad Exchange

An ad exchange is a platform to automate buying and selling of ad inventory from multiple ad networks.

광고 인벤토리, 광고 공간

Ad inventory space is the space or spaces for ads that are available from a site that sells ad space.

광고 플랫폼 (광고 기술)

An ad platform is a company that provides services to deliver ads.

광고주

An advertiser is a company that pays to advertise its products.

집계 가능한 보고서 회계

A distributed ledger, located in both coordinators, that tracks the allocated privacy budget and enforces the 'No Duplicates' rule. This is the privacy preserving mechanism, located and run within coordinators, that ensures no reports pass through the Aggregation Service beyond the allocated privacy budget.

집계 가능한 보고서 회계 예산

References to the budget that ensures individual reports are not processed more than once.

집계 가능한 보고서

Aggregatable reports are encrypted reports sent from individual user devices. These reports contain data about cross-site user behavior and conversions. Conversions (sometimes called attribution trigger events) and associated metrics are defined by the advertiser or ad tech. Each report is encrypted to prevent various parties from accessing the underlying data.

Learn more about aggregatable reports.

집계 서비스

An ad tech-operated service that processes aggregatable reports to create a summary report.

Read more about the Aggregation Service backstory in our explainer and the full terms list.

API 호출자

An API caller is an entity, such as an app, a third-party SDK, or a website, that makes a request to the Topics API to access a user's interests.

증명

A mechanism to authenticate software identity, usually with cryptographic hashes or signatures. For the aggregation service proposal, attestation matches the code running in your ad tech-operated aggregation service with the open source code.

기여 분석

Attribution refers to the identification of user actions that contribute to an outcome.

For example, a correlation of ad clicks or views with conversions.

Blink

Blink is the rendering engine used by Chrome, developed as part of the Chromium project.

수입상

A buyer is a party bidding for ad space in an ad auction, likely to be a DSP, or maybe the advertiser itself. Ad space buyers own and manage interest groups.

Publishers make ad inventory available through marketplaces called ad exchanges, and buyers compete in real time through a DSP for the opportunity to place their advertisement.

Learn about ad space buyers in the Protected Audience API.

Chromium

Chromium은 오픈소스 웹브라우저 프로젝트입니다. Chrome, Microsoft Edge, Opera 및 기타 브라우저는 Chromium을 기반으로 합니다.

클릭 후 전환(CTC)

A click-through conversion is a conversion attributed to an ad that was clicked.

클릭률(CTR)

The click-through rate is the ratio of users who click on an ad, having seen it.

참여 결합

Aggregatable reports may contain an arbitrary number of counter increments. For example, a report may contain a count of products that a user has viewed on an advertiser's site. The sum of increments in all aggregatable reports related to a single source event must not exceed a given limit, such as L1=2^16 (65,536).

Learn more in the aggregatable reports explainer.

전환

A conversion is the completion of some desired goal following action by a user.

For example, a conversion may occur with the purchase of a product or sign-up for a newsletter after clicking an ad that links to the advertiser's site.

A cookie is a small piece of textual data that websites can store on a user's browser. Cookies can be used by a website to save information associated with a user (or a reference to data stored on the website's backend servers) as the user moves across the web.

For example, an online store can retain shopping cart details even if a user is not logged in, or the site could record the user's browsing activity on their site. See First-party cookie and Third-party cookie.

코디네이터

Entities responsible for key management and aggregatable report accounting. A Coordinator maintains a list of hashes of approved aggregation service configurations and configures access to decryption keys.

대략적인 데이터

Coarse data refers to limited information provided by Attribution Reporting API event-level reports. This is limited to 3 pieces of conversion data for clicks and 1 piece for views. Specific, granular conversion data (such as specific prices of items and timestamps) are not included.

데이터 관리 플랫폼(DMP)

A data management platform is software used to collect and manage data relevant for advertisers. These platforms help advertisers and publishers identify audience segments, which can then be used for campaign targeting.

Learn more about DMPs.

수요측 플랫폼 (DSP)

A demand-side platform is an ad tech service used to automate ad purchasing. DSPs are used by advertisers to buy ad impressions across a range of publisher sites.

개인 정보 차등 보호

Differential privacy refers to techniques to allow sharing of information about a dataset to reveal patterns of behaviour without revealing private information about individuals or whether they belong to the dataset.

도메인

Domain. See Top-Level Domain and eTLD.

엔트로피

Entropy, in the privacy domain, is a measure of how much an item of data reveals individual identity.

Data entropy is measured in bits. The more that data reveals identity, the higher its entropy value.

Data can be combined to identify an individual, but it can be difficult to work out whether new data adds to entropy. For example, knowing a person is from Australia doesn't reduce entropy if you already know the person is from Kangaroo Island.

세대

In the Topics API, an epoch is the period of time during which the browser infers topics for a user based on their browsing activity. It is currently set to one week.

eTLD, eTLD+1

eTLDs are effective top-level domains (TLD), which are defined by the Public Suffix List.

For example:

co.uk 
github.io 
glitch.me

Effective TLDs are what allow foo.appspot.com to be a different site from bar.appspot.com. The eTLD in this case is appspot.com, and the whole site name (foo.appspot.com, bar.appspot.com) is known as the eTLD+1.

이벤트 수준 보고서

Event-level reports associate a particular ad click or view (on the ad side) with data on the conversion side. To preserve user privacy by limiting the joining of user identity across sites, conversion-side data is very limited, and the data is noisy.

Federated Credential Management API (FedCM)

Federated Credential Management API is a proposal for a privacy-preserving approach to federated identity services. This will allow users to log into sites without sharing their personal information with the identity service or the site.

FedCM was previously known as WebID, and is still in development in the W3C.

제휴 ID (제휴 로그인)

Federated identity is a third-party platform to allow a user to sign in to a website, without requiring the site to implement their own identity service.

분리 프레임

A (<fencedframe>) is a proposed HTML element for embedded content, similar to an iframe. Unlike iframes, a fenced frame restricts communication with its embedding context to allow the frame access to cross-site data without sharing it with the embedding context.

Some Privacy Sandbox APIs may require select documents to render within a fenced frame. Learn more about the Fenced Frames proposal.

디지털 지문 수집

Fingerprinting encompasses techniques to identify and track the behaviour of individual users.

Fingerprinting uses mechanisms that users aren't aware of and can't control.

디지털 지문 수집 표면

A fingerprinting surface is something that can be used (probably in combination with other surfaces) to identify a particular user or device.

For example, the navigator.userAgent() JavaScript method and the User-Agent HTTP request header provide access to a fingerprinting surface (the User-Agent string).

자사

자사란 현재 방문 중인 사이트의 리소스를 의미합니다.

예를 들어 읽고 있는 페이지는 developer.chrome.com 사이트에 있으며 이 사이트에서 요청된 리소스를 포함하고 있습니다. 이러한 퍼스트 파티 리소스에 대한 요청을 '퍼스트 파티 요청'이라고 합니다. 이 사이트에 있는 동안 저장된 developer.chrome.com의 쿠키를 퍼스트 파티 쿠키라고 합니다.

서드 파티도 참고하세요.

A first-party cookie is a cookie stored by a website while a user is on the site itself.

For example, an online store might ask a browser to store a cookie in order to retain shopping cart details for a user who is not logged in. See also Third-party cookies.

I2E

Intent to Experiment (I2E) is the announcement of a plan to make a new Blink feature available to users for testing, typically through an origin trial.

I2EE

Intent to Extend Experiment (I2EE) is an announcement of a plan to extend the duration of an origin trial.

I2P

Intent to Prototype (I2P) is the first stage in developing a new feature in Blink. The announcement is posted to the blink-dev mailing list with a link to the proposal for discussion.

I2S

Intent to Ship (I2S) is an announcement of a plan to make a new feature of Blink available to users in stable versions of Chrome.

노출

Impression could refer to either:

View of an ad. See also click-through rate.
An ad slot: the HTML markup (usually <div> tags) on a web page where an ad can be displayed. Ad slots constitute inventory.

관심 기반 광고 (IBA)

Interest-based advertising (IBA) is a form of personalized advertising in which an ad is selected for a user based on their interests, inferred from the user's activity: the sites they've recently visited on the web, or the apps they used on Android. This is different from contextual advertising, which aims to match ads to the content the user is viewing.

관심분야 그룹

In the Protected Audience API, formerly FLEDGE, an interest group represents a group of people with a common interest, corresponding to a remarketing list.

Every interest group has an owner. Different types of owners will create different types of interest groups with different use cases.

인벤토리

Inventory is the ad slots available on a site. Ad slots are the HTML markup (usually <div> tags) where ads can be displayed.

k-익명성

K-anonymity is the measure of anonymity within a data set. If you have k anonymity, you can't be distinguished from k-1 other individuals in the data set. In other words, k individuals have the same information (including you).

노이즈 및 확장

Statistical noise that is added to summary reports during the aggregation process to preserve privacy and ensure the final reports provide anonymized measurement information.

Read more about additive noise mechanism, which is drawn from Laplace distribution.

Nonce

nonce는 암호화 통신에서 한 번만 사용되는 임의의 숫자입니다.

출발지

An origin is defined by the scheme (protocol), hostname (domain), and port of the URL used to access it.

For example: https://developer.chrome.com

오리진 트라이얼

Origin trials are trials that provide access to a new or experimental feature, to make it possible to build functions that users can try out for a limited time before the feature is made available to everyone.

When Chrome offers an origin trial for a feature, an origin can be registered for the trial to allow the feature for all users on that origin, without requiring users to toggle flags or switch to an alternative build of Chrome (though they may need to upgrade). Origin trials allow developers to build demos and prototypes using new features. The trials help Chrome engineers understand how new features are used, and how they may interact with other web technologies.

Find out more: Getting started with Chrome's origin trials.

수동 표면

Passive surfaces are fingerprinting surfaces—such as User-Agent strings, IP addresses, and Accept-Language headers—that are available to every website, whether the site asks for them or not.

Passive surfaces can easily consume a site's privacy budget.

The Privacy Sandbox initiative proposes replacing passive surfaces with active ways to get specific information, for example using Client Hints a single time to get the user's language rather than having an Accept-Language header for every response to every server.

Protected Audience API

The Protected Audience API is the new name for the FLEDGE API.

게시자

개인 정보 보호 샌드박스 컨텍스트에서 게시자는 광고 게재를 위해 돈을 받는 광고 공간이 있는 사이트를 의미합니다.

도달범위

Reach represents the total number of people who see an ad or who visit a web page that displays the ad.

실시간 입찰 (RTB)

Real-time bidding refers to an automated auction for buying and selling ad impressions on websites, completed during page load.

리마케팅

Remarketing is the practice of advertising to people who've already visited your site on other sites.

For example, an online store could show ads for a toy sale to people who previously viewed toys on their site.

신고 출처

The entity that receives aggregatable reports—in other words, you or an ad tech that called the Attribution Reporting API. Aggregatable reports are sent from user devices to a well-known URL associated with the reporting origin. The reporting origin is designated during enrollment.

크기 조정 요소

Scaling factor, in the context of the Attribution Reporting API, refers an amount by which you choose to multiply an aggregatable value. Scaling impacts the effect of noise and your contribution budget.

판매자

A seller is the party running an ad auction, likely to be an SSP or maybe the publisher itself.

공유 ID

A computed value that consists of shared_info, reporting_origin, destination_site (for Attribution Reporting API only), source_registration-time (for Attribution Reporting API only), scheduled_report_time, and version.

Multiple reports that share the same attributes in the shared_info field should have the same shared ID. Shared IDs play an important role within Aggregatable Report Accounting.

사이트

A site is equivalent to an eTLD+1 along with a scheme (protocol).

스토리지 파티셔닝

Storage partitioning is a mechanism in Chrome to prevent certain types of side-channel cross-site tracking, Chrome is partitioning storage and communications APIs in third-party contexts.

Storage partitioning prevents a site from joining data across different sites to track the user across the web.

요약 보고서

An Attribution Reporting API and Private Aggregation API report type. A summary report includes aggregated user data, and can contain detailed conversion data with noise added. Summary reports are made up of aggregate reports. They allow for greater flexibility and provide a richer data model than event-level reporting, particularly for some use-cases like conversion values.

공급측 플랫폼, 판매측 플랫폼

A supply-side platform is an ad tech service used to automate selling ad inventory. SSPs allow publishers to offer their inventory (empty rectangles where ads will go) to multiple ad exchanges, DSPs, and networks. This enables a wide range of potential buyers to bid for ad space.

Surface

Surface. See Fingerprinting surface and Passive surface.

Third party refers to resources served from a domain that's different from the website you're visiting.

For example, a website foo.com might use analytics code from google-analytics.com (via JavaScript), fonts from use.typekit.net (via a link element) and a video from vimeo.com (in an iframe). See also First-party.

A third-party cookie is a cookie stored by a third-party service.

For example, a video website might include a Watch Later button in their embedded player to allow a user to add a video to their wishlist without forcing them to navigate to the video site.

최상위 도메인 (TLD)

Top-level domains such as .com and .org are listed in the Root Zone Database.

주제

A topic is a human-readable topic of interest of a user and is part of the Topics taxonomy.

주제 분류

The Topics taxonomy is a public, human-curated, human-readable hierarchy of categories that the Topics API uses to represent users' interests.

신뢰할 수 있는 실행 환경(TEE)

A secure configuration of computer hardware and software that allows external parties to verify the exact versions of software running on the machine without fear of exposure. TEEs allow external parties to verify that the software does exactly what the software manufacturer claims it does—nothing more or less.

To learn more about TEEs used for the Privacy Sandbox proposals, read the Protected Audience API services explainer and the Aggregation Service explainer.

User-Agent 클라이언트 힌트 (UA-CH)

User-agent client hints provide specific pieces of the User-Agent string on explicit request. This helps reduce passive surfaces in the User-Agent string which may lead to user identification or covert tracking.

UA-CH is sometimes referred to as "Client Hints."

사용자 에이전트 문자열

A user-agent string is an HTTP header used by servers and network peers to request identifying information about an application, operating system, vendor, or version of a user agent. The User-Agent string broadcasts a large string of data, which is problematic for user privacy. User-Agent reduction is proposed to remove sensitive information and reduce passive fingerprinting.

.well-known

.well-known is a file used to add redirects to a website from standardized URLs.

For example, password managers can make it easier for users to update passwords if a website sets a redirect from /.well-known/change-password to the change password page of the site.

In addition, it can be useful to access policy or other information about a host before making a request. For example, robots.txt tells web crawlers which pages to visit and which pages to ignore. IETF RFC8615 outlines a standardized way to make site-wide metadata accessible in standard locations in a /.well-known/ subdirectory.

See a list of recommendations for .well-known at iana.org/assignments/well-known-uris/well-known-uris.xhtml.

Worklet

A worklet allows you to run specific JavaScript functions and return information back to the requester. Within a worklet, you can execute JavaScript but you cannot interact or communicate with the outside page.

Worklets are used to store and extract data with the Shared Storage API.